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Honda is known for its commitment to innovation and engineering. Now, the company is celebrating 50 years of research and development in the U.S. This anniversary highlights five decades of progress in areas like aviation, power equipment, aerospace, and powersports, as well as its core automotive business.
Honda Racing Corporation made waves at the 2025 SEMA Show by unveiling Formula R, its inaugural consumer-grade, full-synthetic motor oil. Created in collaboration with Phillips 66, this high-performance motor oil brings race-proven technology directly to your engine. Whether you are navigating a morning commute or pushing limits on the track, Formula R delivers exceptional lubrication performance, offering superior thermal stability and advanced wear protection. Soon, drivers can purchase this premium product at Honda and Acura dealerships nationwide.
J.D. Power names Honda SUVs #1 in brand loyalty. That recognition reinforces Honda's dedication to crafting high-quality vehicles and delivering excellent customer care. From the ever-popular CR-V to the roomy three-row Pilot, there's a strong selection of SUVs to consider. Here are some reasons Honda's SUV lineup stands out from the rest.
