Honda has been a key partner for the National Hockey League (NHL) since 2007 and will remain so for the foreseeable future. Recently, the two parties announced that they have renewed their sponsorship agreement for several additional years. The NHL is televised in numerous countries worldwide and features teams based in the United States and Canada.
Honda Will Have a Broad Presence
Honda will display digital ads along the sideboards during nationally broadcast NHL games and project them on the ice at certain game moments. The company will also share advertisements on the NHL's social media accounts and other online platforms owned by the league. Additionally, Honda will sponsor major events such as the Winter Classic, Four Nations Classic, and other high-profile games during both the regular and postseason.
Sustainability a Focus for Both Brands
Both brands will highlight each other's sustainability initiatives. Honda is focused on creating vehicles that have zero environmental impact by 2050. Moreover, the company plans to exclusively manufacture electric and fuel-cell vehicles by 2040 to support that objective.
For the NHL, sustainability is significant because hockey has traditionally been played on natural surfaces. Even though the sport is no longer played on a pond, players and fans still honor its origins and are committed to ensuring its longevity.
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