
Did you know that today emissions from new vehicles are one one-thousandth of what they were in 1970?* That is a significant reduction that Honda played a big role in facilitating over four decades ago. Watch the enclosed short film, called "The Never Ending Race," to learn more about the fascinating story of how Honda helped turn the auto industry in a new direction.
In the '70s, smog was a huge issue, especially in cities like Los Angeles where there were over 100 Stage 1 smog alerts annually, according to Historic Ozone Air Quality Trends. When the U.S. Clean Air Act of 1970 was passed, most automakers were not happy about it, but Honda felt called to duty and responded to the new law by creating the brand's now iconic CVCC engine, which was first featured on the 1975 Civic.
Find out more about this story in the film above, which reveals how one up-and-coming automaker took on the challenge of enacting changes that would help reduce smog, while others in the industry showed reluctance. The story puts a spotlight on social and environmental concerns that we still face today, issues that Honda continues to battle by producing eco-friendly, fuel-efficient cars like the Fit, Insight, Accord Hybrid and other models that provide low-emissions vehicle options to shoppers across the nation.
*Honda calculation based on publicly available data.